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Microsoft Purview helps businesses safeguard their sensitive data and tackle governance challenges by offering robust features like data discovery, classification, and end-to-end data lineage. It enhances security, improves compliance, and boosts operational efficiency, with organizations seeing a 30% reduction in data-related incidents and 40% faster compliance reporting. Purview simplifies compliance automation, risk management, and data auditing, making it a critical tool for businesses managing unstructured data and ensuring regulatory adherence.